The annual Alaska Federation of Natives Convention recently took place in Anchorage, Alaska. This event brings Alaskan natives from all over the state to Anchorage for a weekend. The non-profit Renewable Resources Coalition wanted to share a few messages with the attendees.
Kevin Co of Frontier Media Arts was tasked with developing the campaign just days before the event. The project in his own words :
“We decided that this would be a great time to use non-traditional media, so I called up the folks at Mobile Ad Alaska to see if we could rent out their truck. What we ended up with what can best be described as a mobile 10 sided billboard that could be moved around to target different flows of people throughout the event.”
I was excited that Kevin chose to work with my Bristol Bay photos on this project. Unfortunately, I was busy at home the weekend of the convention, but Kevin spent some time in Anchorage and captured a nice video showing the finals steps of the project.
Mobile Ad Truck Overview Video from Kevin Co on Vimeo.
Below are the graphics. Think seven feet tall! Awsome.
Back of truck panel #1
Back of truck panel #2
Back of truck panel #3
Left Side #1
Left Side #2
Left Side #3
Right Side #1
Right Side #2
Right Side #3